Built by NAT, a handle name of the designer's family name, NAT's family has long decades of experience in the watch industry that include handling European designed timepieces. NAT wanted a collection that combines the family tradition of managing watch brands as well as her journey of experiences from a child to a young adult. To NAT, family is always important and 'byJ' is reference to the influences of the family members in her life, and whose names all start with the letter J.
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