NATbyJ Freedom Watch collection – A Girl’s Story for Independence

NATbyJ Freedom

The word ‘FREEDOM’ reminds me of my growing up days. Having grown up in a very traditional family and as the youngest daughter in the household, I was very sheltered. I was guided very closely by my parents on what needs to be done in life – study hard, do well in sports, be polite to elders, etc. All of these were important values but I was not independent. The only small measure of independence I had was I was allowed to go out after school but I had to be home for dinner.  However as I grew into my late teens and finished pre-college exams, I craved for that independence and it was hard to fight for it from protective parents. I remember going to a club once and by the time it hit 11.30pm, my dad had given my almost 40 missed calls on my phone. That killed my mood and I decided I should just head home. I only tasted this ‘Freedom’ when I started interning at an alcohol company during my university days and when I did an overseas study stint in Mexico. This was probably the first time my parents trusted me to be responsible with my life.

NATbyJ Freedom watch 0701 lifestyle 135

The NATbyJ Freedom watch collection is a reminder of those days where I was fighting for independence. I believe my journey is typical of any girl growing up. Independence comes in different forms and at different ages.  

NATbyJ Freedom watch Lifestyle 104

A floating feather on the watch dial was chosen because when a feather floats, it moves about aimlessly and in a carefree manner. The lightness of a feather is also a symbol of being burden free. The dial has also been designed with a marble like texture to blend seamlessly with the feather so that the design of the feather is not too harsh. Marble also represents clarity, self-control and stability both physically and emotionally. It is a symbol of growing independent. The NATbyJ Freedom collection is a reflection of a person achieving independence.

NATbyJ Freedom watch 706 lifestyle 103

Check out our NATbyJ Freedom collection here

Back to blog